Wildberries Quietly Deletes “Everything for the Special Military Operation” After Drone Strikes
Russian online marketplace Wildberries has removed the “Everything for the SVO” tag from its website after a series of drone attacks hit several of its warehouse and logistics facilities.
The change appears to be limited, not comprehensive. Searches on Google and Yandex still show links connected to the phrase “Everything for the SVO,” but users who open those pages are now met with a message saying no matching products were found. Despite that, the underlying goods have not disappeared from the platform. Military-related items are still being sold, and other war-linked labels remain active, including “SVO Goods,” “SVO Accessories,” and “SVO Supplies.”
The timing of the move is notable. On July 18, strike drones operated by Ukraine’s Defense Forces targeted Wildberries warehouses in the Moscow and Tambov regions. Additional attacks followed on July 24 and 25, when the company’s logistics centers in St. Petersburg, the Leningrad region, Simferopol, and Yekaterinburg were hit.
In total, four of Wildberries’ largest logistics hubs in Russia have come under attack, underscoring how deeply the war is reaching into the country’s commercial infrastructure. For a company of Wildberries’ scale, such facilities are not peripheral assets. They are central to the movement, storage, and delivery of goods across one of Russia’s largest e-commerce networks.
Wildberries is widely seen as Russia’s equivalent of Amazon, with a vast digital storefront and a logistics system that underpins much of its market dominance. That is what makes the removal of one specific tag so telling. The company has not fully distanced itself from war-related commerce, but it has taken down one of the most explicit labels tying its marketplace to the so-called “special military operation.”
That distinction matters. Wildberries has advertised not only civilian goods, but also military equipment, including body armor, drones, drone parts, and fiber-optic spools used for drone operations. Product descriptions have openly emphasized their relevance to the SVO, leaving little ambiguity about the intended market.
The removal of the “Everything for the SVO” label therefore looks less like a policy reversal and more like a cosmetic adjustment under pressure. The merchandise remains. The categorization system remains. Only one of the most visible entry points has been taken down.
In practice, this suggests that Wildberries may be trying to reduce public visibility around its wartime product listings without abandoning them altogether. If so, the company is attempting a careful balancing act: preserving commercial activity while lowering the profile of its direct association with the war.
Whether that approach holds is another question. As long as the products remain available and related tags stay live, the marketplace’s connection to military supply has not been meaningfully erased. It has simply become less direct, and less searchable, on the surface.
